Our goal was simple: To simplify and take a bespoke, fragmented experience and unify it. We wanted to create an elegant solution to make things easier for our enterprise customers to onboard, self-serve and manage their global payment flows using the power of blockchain. We envisioned a bold vision to elevate the user experience by designing an interface and user experience that was the main access point for global financial institutions payment providers to RippleNet enabling the internet of value.

I led a cross functional multi-disciplinary team in shaping the vision, designing a holistic end to end experience, validating with user research and ultimately launching 1.0 MVP product experience.

IMPACT: Triple digit % YoY growth active users and double-digit % growth YoY, sessions/week. Growth in enterprise companies on the platform.