I drove a transformational multi-year strategy for Future of Shopping, influencing strategic roadmaps to address emerging segment GenZ. Identified key unmet user needs and emerging technology (Generative AI + LLMs) before it became mainstream. Through leading and forming a multi-disciplinary cross functional team, pushing bold vision to solve for this new user segment, we successfully incubated, designed, iterated, tested and launched this new experience at scale.

With the power of Generative AI you can essentially dream it, find and shop it through connecting more than 35 billion listings in our Shopping Graph. There are millions of GenerativeAI images so that shoppers can have more agency and fun while shopping. You can also find Vision Match by navigating to the left-hand panel in the Shopping tab and tapping “Create & shop” on mobile.

IMPACT: Growth in DAUs/MAUs, increase thumbs up, decrease thumbs down, and will scale from millions of users to billions of users. Users also able to leverage the power of generative AI to help them envision what they want and find the closest product they can buy.