Google Shopping x AI
At the forefront of AI and LLM’s, I led the UX team in partnering closely with Search and Ads to launch Search Generative Experiences for Shopping as part of a new design system co-created together.
When searching for a product, you’ll get a snapshot of noteworthy factors to consider and products that fit the bill. You’ll also get product descriptions that include relevant, up-to-date reviews, ratings, prices and product images. We announced at Google I/O 2023 delivering users an enhanced, more helpful shopping experience and can experience this as part of shopping.google.com.
IMPACT: Increase thumbs up, decrease in thumbs down, and helpfulness metrics, This experience has now scaled to billions of users as part of AI Overviews and is built on Google’s Shopping Graph, which has more than 35 billion product listings.
UX Director: Alice Quan
UX Lead; Arash Sadr
UX Design: Nitzan Ishai, Yvonne Lao, Taruja Parande, Arash Sadr, Siddharth Soni
Conversation Design: Andrew Watson
Visual Design: Amber Pietrzyk, Chikezie Ejiasi
UX Research: Yash Lara, David Muehlebach, Barbara Poblocka, Astrid Weber
Program Lead: Leah Rajaratnam
Shopping UX Team
UX Director: Chris Morabito, Doug Reston
UX Design: Corey Koberna, Jamie Leach, Stevi McBrian
UX Research: Claudia Smith
Program Lead: Michelle Morrison
Search UX Team
Interested in the story, process, and strategy behind this project? Let’s connect. Please note: All pre-launch information remains confidential and is owned by Google.