As a team, we embarked on the exciting goal of creating a holistic design system that connects brand and product into one cohesive brand vision for Ripple. Before we took this on, our product experiences and brand experiences were not unified. This initiative brought our entire team together to build this system and enable more systematic application across all consumer touchpoints. We modernized and elevated Ripple’s brand and product design, enhancing consistency, efficiency, and scalability across the organization.

IMPACT: The design system reduced redundancies, accelerated time-to-market for new features, and delivered a more seamless and cohesive user experience. For the business, this translated into stronger brand recognition, improved customer satisfaction, and an elevated design foundation capable of supporting Ripple’s rapid growth and innovation.