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Ripple Design System https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/ff49eb38-8c33-4cfe-922b-3a9b071127ff/Screenshot+2024-11-19+at+3.39.48%E2%80%AFPM.png Work - Ripple Design System https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/2fa73f45-a1d7-488d-94ca-5d3c050d061d/RippleVisualizerTool19MB.gif Work - Ripple Design System https://aliceauquan.com/work/googlevisionmatch monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/d44a0225-8712-4669-91ba-08280ed83194/Dreamer_Clouds_Cover.jpg Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/f717b132-9fd3-4f4b-846e-f762c393c765/GenZ_Goal.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/25e1ae1a-882b-40a0-b6bd-c13b648df685/GenZ_UserNeeds.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/037536de-83dc-4361-a87d-5ef9e245e08e/CommerceTrends.png Work - Google Vision Match Macro level industry research informing 7 Durable Themes shaping the Future of Commerce https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/807e2606-51ce-43b3-b1fc-f9ef69b82b52/Trends_P13N.png Work - Google Vision Match Shoppers want everything to be tailored to their needs, offering not only delight (more not more of the same) but also control and the ability to simplify complexity. 50% of consumers say personalization based on their interests and past purchases has influenced their decision to purchase https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/7b9eb910-c663-4f8b-b925-ca235daeacce/Immersive_Content.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/88074686-be51-4068-b252-37c8de19e381/Creator_Economy.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/c3766c66-a490-411f-8eae-eb31f2ada7c9/GenZ_Cover.png Work - Google Vision Match Why GenZ? Born between 1997 and 2012, and currently representing approximately 150 billion in spending power globally and being the largest generation with 32% of the global population, Gen Z has and is coming of age amidst all of this – during a time of massive global upheaval and societal change, and is and will be a driver of continued seismic shifts in the retail landscape. They will also make up 27% of the workforce in 2025. https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/fa6b7c22-26cc-4907-883f-8db7df5de9dd/Dreamer_UserNeed.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/067e19e5-08df-4728-8546-229b0cd876f6/Dreamer_Goal.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/78eae84c-2dee-4b11-8a6c-8740416c9424/Dreamer_Page2.png Work - Google Vision Match Shopping Dreamer User Flow: Gemma, who have opted into SGE will get to experience this. As she’s looking for this look with the query “colorful patterned puffer jacket”, she sees the “Dreamer Entry point” which then takes her to the loader, then the Dreamer Viewer where they can see their GenAI puffer jackets. They can generate more AI inspiration and immediately shop similar products or edit their query to create more. https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/248e6195-9d9e-4bb9-863f-c9fe72170877/Dreamer_Page3.png Work - Google Vision Match She edits the input to so “colorful metallic puffer jacket” taps on the ones she likes and below can shop similar looking products. She selects her favorite and goes to the merchant Anthropologie to purchase the “Fractals Puffer Jacket by Unreal Fur” https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/97bc21da-31c8-4d48-9646-fffa20894552/35BillionImages.png Work - Google Vision Match https://images.squarespace-cdn.com/content/v1/66bd58149ea6c96a534ce948/a141e9b9-c948-457e-b167-3bffe08c7501/Dreamer_Page4.png Work - Google Vision Match When announced, this product experience got a lot of positive press, here’s a few samples.