ETHOS
A human-centric, design-forward approach to business can shape a better future for everyone.
Alice Au Quan is a design executive, futurist, and creative leader who believes the future of technology must be designed with humanity at its center.
With over two decades of leadership at companies like Google, Ripple, and Walmart, Alice has built and led global teams that transform emerging technologies into breakthrough products that drive real-world impact. Her work sits at the intersection of technology, creativity, and meaning, blending human-centered design with business strategy to deliver patented innovations, first-of-their-kind experiences, and measurable results.
Today, Alice leads enterprise design at GoFundMe, the world’s largest fundraising platform, empowering nonprofits to scale their missions, tell their stories, and create lasting change. Alice recently launched AI Design for Good, a community-driven initiative that brings together designers, technologists, and change makers to ensure AI serves humanity—not just progress.
Grounded in a belief that great design can drive culture, innovation, and business transformation, Alice advocates for a human-centric, design-forward approach to shaping the future. She is dedicated to building transdisciplinary teams, fostering inclusive leadership, and pushing the boundaries of how design can create meaning in an increasingly digital world.
When she’s not designing or writing, Alice finds joy through art, music, hiking, and traveling the world with her husband and two teenagers—who continually inspire her to stay curious, creative, and grounded.
AI + Design Impact at Scale
Leading at the forefront of AI has been a journey of turning big dreams into a bold future.
At Google, as UX Director. I led a global team to deliver groundbreaking shopping ventures across new segments and markets designing for GenZ and harnessing the power of Generative AI.
Early Days in Design
I designed pixels on Mosaic, the first internet browser, before UX was even a field.
As an intern at the National Center for Supercomputing Applications (NCSA) at the University of Illinois, I helped shape the early web, making the World Wide Web accessible to all. Mosaic laid the foundation for the internet as we know it today—and that was just the beginning of my journey in design.
Beyond the Surface
Design goes beyond the surface—it's the essence of innovation. I thrive at the intersection of design and emerging technology—shaping what’s next.
At Ripple, as the Global Head of Design, we revolutionized global payments with blockchain and cryptocurrency by championing the internet of value.
